Tom Brady, the Greatest of All Time (G.O.A.T), has the Super Bowl rings, fame and fortune, but can he sell a book? Joan Schneider, founder and CEO of Belfort Group, says of course he can—and he’s also going to sell cookbooks, prepared dinners, snacks, water, apparel, exercise equipment and brain training. But the real question is: what can marketers learn from the launch of Tom Brady’s The TB12 Method? On the day the book hit shelves, Joan was a guest on “The Take with Sue O’Connell,” a New England Cable News program, where she shared her expert insights on the launch of The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance and the Brady brand.
“Really, what he’s selling is a lifestyle system—he’s selling hope,” Joan explained. “He’s living the values and he’s sharing those values—and I don’t feel like he’s selling me something…He actually practices what he preaches.”
Here are Joan’s key takeaways for marketers:
Take a listen to our podcast, which includes her full conversation with Sue and more on the key lessons from the G.O.A.T.