On Monday, August 25, Downtown Crossing and the Downtown Boston Business Improvement District welcomed 600 new employees from two global communications firms, Havas Mediaand Arnold Worldwide, to the historical Burnham Building located on 10 Summer Street. Formerly home to legendary Filene’s Basement, the iconic building’s renovation signifies tangible revitalization of the district.
Downtown Crossing’s transformation into a vibrant neighborhood and business district is largely due to the efforts of BG’s client, the Downtown Boston Business Improvement District (BID), an organization committed to making the neighborhood more resident and business friendly. BG raised awareness for the BID’s involvement in the grand opening event through media relations, influencer outreach and social media.
The event was featured on Fox 25 and WCVB. Arnold Worldwide and Havas Media’s move into the building was also featured in The Boston Globe,BostInno and Banker & Tradesman.
Looking ahead, the Burnham Building is preparing to welcome Roche Bros. supermarket and European retailer Primark in 2015.
